Joy 101 is a fast-growing wellness company founded by Hoda Kotb, built around the belief that joy should be an intentional part of everyday life. Through our mobile app, live events, and expert-led courses, we bring together science-backed practices and inspiring voices to help people live with more clarity, calm, and connection. We’re building a supportive community at scale and expanding quickly with new content, experiences, and events – including retreats and an annual JoyFest. Our mission is simple: to make wellness joyful, accessible, and personal.

At Joy 101, we believe joy is for everyone. We are committed to building an inclusive team where diverse backgrounds and perspectives are celebrated, and where everyone has permission to show up as their whole, authentic selves.